"Under pressure to reduce environmental waste from single-use containers, major consumer companies including Procter & Gamble Co, Unilever Plc and The Body Shop are rolling out more products in refillable form.
P&G, with roughly $68 billion US in annual revenue, said it has invested millions in creating and testing refills for detergents over the years and is now trying to push in to mainstream beauty and body care refills — which are virtually unheard of.
It recently began offering some Olay face-cream jars with refill pouches on Olay.com, telling Reuters it has plans to expand the sales of the pouches in Europe early next year. "We're learning on our legs so I don't know that we're in a position to say, 'Hey, here's the magic to selling refills,'" P&G spokesperson Damon Jones said."
