"Maybe it’s the year-end double punch of consumerism and self-reflection—what holiday meals are we making, what are we buying for people, what have I even done with my life—but December triggers a cavalcade of questions about how a person who wears things and eats things and likes to go outside (this is me, but, hey, it could be you, too) is tied into the whole dang system of consumption.
And in that blitz, an unlikely subject has come up. Not reproductive choices, not carbon offsets, not even Greta Thunberg. No, it’s regenerative agriculture, a soil-focused farming practice. Whole Foods says it’s the number-one food trend of next year. Patagonia has made it a centerpiece of its activism and will be rolling out products made using the practice early next year. General Mills announced this spring that it will employ regenerative agriculture on one million acres—about a quarter of the land it uses in North America. And this spring will see the creation of a new Renewable Organic Agriculture certification pilot program."
